work
case study :
marion murray & co.
integrated branding

Marion Murray worked in the home furnishings industry for the past 25 years. Her goal for her new line of home and personal accessories was to offer a complete lifestyle brand experience: home and outdoors decorative fabrics, handbags, tote bags, home accessories, pillows, trays and vases.

Marion asked CRT to create a logo reflecting the core vision for her company: "That style is an ever-evolving creative expression of ones' self". We wanted a strong, memorable mark and utilized her core flower motif using strong, bold color. We wanted to capitalize on Marion Murray's existing name recognition and reputation within the home furnishings industry, so incorporated her name in any of the sub-branding components.

CRT created a complete brand experience layering pattern and texture while maintaining ultimate synergy with her bright, whimsical use of pattern-work intrinsic in all applied designs.

Integrated Branding Package:

Corporate identity and logo, product packaging and labeling, website design and e-commerce development, sales tools, art direction and styling of all product photography, and copy writing.

Marion Murray & Company>