marion murray & co.
Marion Murray worked in the home furnishings
industry for the past 25 years. Her goal for her new line
of home and personal accessories was to offer a complete lifestyle
brand experience: home and outdoors decorative fabrics, handbags,
tote bags, home accessories, pillows, trays and vases.
Marion asked CRT to create a logo reflecting
the core vision for her company: "That style is an ever-evolving
creative expression of ones' self". We wanted a strong, memorable
mark and utilized her core flower motif using strong, bold
color. We wanted to capitalize on Marion Murray's existing
name recognition and reputation within the home furnishings
industry, so incorporated her name in any of the sub-branding
CRT created a complete brand experience
layering pattern and texture while maintaining ultimate synergy
with her bright, whimsical use of pattern-work intrinsic in
all applied designs.
Integrated Branding Package:
Corporate identity and logo, product packaging
and labeling, website design and e-commerce development, sales
tools, art direction and styling of all product photography,
and copy writing.